Women’s Economic Contribution to Household Welfare: A Case Study of Vegetable Vendors in Katangka, Gowa Regency, Indonesia

Abstract

Although many still regard women’s economic contributions as merely supplementary, field observations show that female vegetable vendors play a central role in sustaining household economic stability. This study examines their contribution to household income, the strategies they apply in managing their businesses, and the challenges they encounter in daily economic activities. I employed a qualitative approach using a case study design. I collected data through observations, in-depth interviews, and documentation, and analyzed them through stages of data collection, reduction, presentation, and conclusion drawing. The findings reveal that female vegetable vendors significantly strengthen household economies by generating income and managing financial resources. They make key decisions regarding capital allocation, stock management, and profit utilization. They also apply adaptive business strategies, including choosing effective selling locations, adjusting prices to market conditions, and introducing product and service innovations to attract customers. Despite these efforts, they face persistent obstacles such as limited capital, unstable commodity prices, and the dual burden of domestic and economic responsibilities. These challenges constrain their business growth and increase their vulnerability to market fluctuations. The study proposes several solutions to support their economic roles, including expanding access to microfinance, providing business management training, and strengthening institutional support systems. Such interventions can enhance the economic capabilities of female vendors and promote greater financial stability within their households. Ultimately, this research highlights the need to recognize and reinforce the strategic economic roles that women play in informal market sectors, particularly in communities like Katangka.