Transformation of The Meaning of Maritime Cultural Values of the Sandeq Boat in the Era of Digital Globalization (Gen-Z)
Keywords:
cultural transformation, sandeq boat, cultural preservation, digital mediaAbstract
The Sandeq Boat is a maritime cultural symbol of the Mandar people that represents identity, local wisdom, and seafaring traditions passed down across generations. In the digital globalization era, these cultural values face significant challenges due to the rapid flow of information and the influence of global popular culture that shape how young generations perceive local heritage. This study aims to analyze the factors influencing the cultural transformation of the Sandeq Boat. A quantitative approach was applied by distributing questionnaires to Mandar youth aged 15–30 in Polewali Mandar Regency, and data were analyzed using multiple linear regression with validity, reliability, classical assumption, and hypothesis testing. The results show that simultaneously all independent variables affect the transformation of cultural values. Partially, social media and global popular culture have significant effects, while printed literature and virtual events do not. The determination coefficient of 43.2% indicates that cultural transformation is influenced by factors within the model, with the rest explained by external factors. These findings highlight digitalization and globalization as dominant forces reshaping the cultural meaning of Sandeq, requiring preservation strategies that creatively utilize digital media.
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